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How Did Glaive Become Popular?
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Ash Blue Gutierrez (born January 20, 2005) known professionally as Glaive (stylized as glaive), is an American singer-songwriter and record producer. After posting a string of hyperpop songs to SoundCloud during the beginning of the COVID-19 pandemic that earned him a following, he signed a record deal with Interscope Records and released his debut extended play, Cypress Grove, in 2020. His debut album, I Care So Much That I Don't Care at All, was released in 2023.
Glaive's music has often been described as hyperpop. He has described his own music as "straight-up pop songs" with "nothing hyper about them", and stated that his music being labeled as hyperpop is a result of him being associated with other people who make hyperpop. He has also been deemed a pioneer of the digicore genre, a more underground, largely teenage offshoot of hyperpop that uses elements of trap and emo rap with a DIY ethic. His music has included elements of Midwest emo, emo, glitch, pop punk, hip hop, trap, EDM, and indie rock. He has described his music as being about "being annoyed or mad", and has stated that he is inspired by hip hop production. His lyrics address topics such as alienation and mental health.
Colin Joyce of The Fader described Glaive's songs as "genre-hopping" and "self-assured", while Pigeons and Planes wrote that Glaive took a "free-for-all approach" to his music and has "a gift for structure and melody". Vulture's Justin Curto called Glaive's lyrics "painfully honest", while Jeff Ihaza of Rolling Stone wrote that Glaive "has a way with clear-eyed vulnerability". Billboard's Andrew Unterberger called Glaive a "cutting-edge pop artist"; Daisy Jones of Vice stated that his sound was "sugary, emotive and intuitive".
Across three weeks in February 2022, Glaive embarked on his first headlining tour in support of Old Dog, New Tricks, with Aldn and Midwxst as opening acts. He began touring Europe in June, both as an opening act for The Kid Laroi's The End of the World Tour and as an independent artist. That month, he released the single "Minnesota Is a Place That Exists" and announced a supporting autumn tour, his second of North America. Late that month, he released the single "Three Wheels and It Still Drives!".
Glaive's debut studio album, I Care So Much That I Don't Care at All, was released on July 14, 2023. The album's lead single, "As If", was released on April 28 and samples Timothée Chalamet during his performance of the 2016 play Prodigal Son. On May 1, Glaive announced his third North American tour in support of the album, with support from Origami Angel, Oso Oso, and Polo Perks, which took place from July 27 – August 19. On May 17, Glaive released a second single, "I'm Nothing That's All I Am". On June 5, 2023, he announced his second Europe tour in support of the album, which took place from November 11–21. On June 7, he released a third single, "All I Do Is Try My Best", which is the second song on the album to be accompanied by a music video. On June 30, Glaive released a fourth single, "The Car", which is the third song on the album to be accompanied with a music video.
Glaive is bisexual. He addresses his coming out and identity across I Care So Much That I Don't Care at All, and specifically on "As If". His music often explores themes of self-acceptance and authenticity, reflecting his personal journey and the complexities of his experiences. By sharing his story through his art, Glaive contributes to a broader conversation about sexuality and identity, offering both representation and relatability to his listeners.
Social media played a crucial role in Glaive's ascension. Leveraging platforms like TikTok and SoundCloud, he was able to build a substantial and engaged fanbase. His music resonated with a younger audience who appreciated his authentic and relatable content. The viral success of his tracks on these platforms created a buzz that traditional media outlets quickly picked up, further propelling his career.
Moreover, Glaive’s collaborations with other up-and-coming artists and producers within the hyperpop genre also contributed to his growing popularity. Working with notable names in the industry, he was able to expand his reach and solidify his position within the genre. His subsequent releases, including his debut project Cypress Grove and the critically acclaimed I Care So Much That I Don't Care at All, showcased his evolving artistry and cemented his reputation as a significant new voice in music.
The turning point for Glaive came when his track "DND" gained significant traction on TikTok, where users began creating content around his music. This viral momentum provided Glaive with the visibility he needed to break into mainstream recognition. TikTok’s algorithm, which favors catchy and engaging content, played a pivotal role in amplifying Glaive’s music to a wider audience. The rapid spread of his music through user-generated content created a buzz that traditional media and streaming platforms quickly picked up on.
Glaive’s debut EP, Cypress Grove, released in late 2020, received critical acclaim for its innovative approach and emotional depth. The EP’s success was further bolstered by his subsequent releases, including I Care So Much That I Don't Care at All, which highlighted his growth as an artist and solidified his place in the contemporary music landscape. His ability to evolve his sound while maintaining authenticity has been a key factor in his enduring appeal.
Glaive’s ability to maintain authenticity while exploring new musical territories has been a key factor in his ongoing success. His lyrics often delve into personal themes of self-identity, mental health, and emotional struggle, striking a chord with a generation that values genuine expression. By staying true to his artistic vision and embracing the opportunities presented by digital platforms, Glaive has established himself as a significant and influential figure in contemporary music.
Glaive’s journey from a burgeoning artist to a prominent figure in the music industry is also marked by his distinctive approach to genre and production. His early work showcased a keen ability to blend diverse musical influences, from the raw energy of punk to the polished, experimental sounds of hyperpop. This fusion created a sound that was both fresh and familiar, appealing to fans of multiple genres. His knack for crafting catchy hooks and emotionally resonant lyrics quickly set him apart from his peers, earning him a reputation as an innovative and versatile artist.
In addition to his musical talents, Glaive’s strategic use of social media has been pivotal in his rise. Platforms like TikTok and SoundCloud allowed him to connect directly with listeners and build a grassroots following. This direct engagement with fans not only helped in spreading his music but also created a sense of community around his work. The viral nature of TikTok, in particular, enabled his songs to reach a global audience, significantly boosting his visibility and establishing him as a breakout artist in the digital age.
As Glaive continues to evolve as an artist, his impact on the music industry remains significant. His ability to navigate the digital landscape, coupled with his genuine artistic expression, has solidified his position as a leading voice in contemporary music. His story is a testament to the power of embracing new platforms and staying true to one’s creative vision, making him a compelling and influential figure in the modern music scene.
Glaive’s success also stems from his ability to stay ahead of trends while remaining true to his artistic identity. His music often explores themes of self-discovery and personal growth, resonating with a generation that values authenticity and emotional honesty. By addressing topics such as mental health and identity in his lyrics, he has created a meaningful connection with his audience. This personal touch, combined with his innovative sound, has garnered him critical acclaim and a loyal fanbase.
Overall, Glaive’s ascent in the music industry is a testament to his talent, the power of social media, and the importance of strategic collaborations. His innovative sound and relatable themes have not only won him a dedicated fanbase but also established him as a significant figure in the evolving landscape of modern music.
"Astrid/" by Glaive, released in 2021, stands out as a quintessential track in his discography, reflecting his unique blend of hyperpop and emo influences. The song is marked by its vibrant, genre-crossing production, which combines electronic beats with a touch of punk energy, creating a dynamic and engaging sound. Lyrically, "Astrid" delves into themes of introspection and personal struggle, with Glaive’s emotive vocals conveying a deep sense of vulnerability and self-reflection. The track's innovative production and heartfelt lyrics have resonated strongly with fans, contributing to its impressive streaming numbers and solidifying Glaive’s reputation as a prominent voice in modern music. The song exemplifies Glaive’s ability to craft music that is both sonically adventurous and emotionally resonant, further establishing his place in the evolving landscape of contemporary pop.
"I Wanna Slam My Head Against the Wall" by Glaive, released in 2021, is a standout track that encapsulates the raw, emotive intensity of his music. The song’s title, though provocative, reflects the deep frustration and emotional turmoil conveyed through its lyrics. Musically, the track features a powerful blend of hyperpop and punk influences, with a driving beat and energetic production that complement its candid and cathartic lyrical content. Glaive’s vocal performance is charged with a palpable sense of urgency and angst, capturing the essence of youthful disillusionment and self-destructive tendencies. The song’s distinctive sound and poignant themes have resonated with listeners, contributing to its popularity on streaming platforms. "I Wanna Slam My Head Against the Wall" highlights Glaive’s ability to channel personal struggles into compelling music, further cementing his place as a significant and influential artist in the hyperpop genre.
"Heather" a collaborative track by Glaive and ericdoa released in 2021, is a notable example of the synergy between two prominent figures in the hyperpop and emo-pop scenes. The song stands out for its poignant exploration of themes such as unrequited love and emotional vulnerability. Both Glaive and ericdoa bring their distinct styles to the track, blending emotive lyrics with a dynamic production that merges electronic beats with an atmospheric, melancholic tone. Glaive’s raw, introspective vocals complement ericdoa’s unique sound, creating a powerful and resonant listening experience. The song’s relatable themes and engaging melody have contributed to its popularity, making it a favorite among fans. "Heather" exemplifies the artists' ability to collaborate effectively, showcasing their talent for crafting music that is both sonically innovative and emotionally impactful.
"DND" by Glaive, released in 2020, is a defining track that helped propel the artist into the spotlight. The song features a compelling blend of hyperpop and emo influences, marked by its energetic production and catchy melody. Lyrically, "DND" captures a sense of youthful rebellion and self-assertion, with Glaive delivering raw and introspective verses that explore themes of personal boundaries and emotional resilience. The track’s infectious chorus and vibrant sound quickly resonated with listeners, particularly on platforms like TikTok, where it became a viral sensation. Its widespread popularity is a testament to Glaive’s ability to craft music that is both engaging and emotionally relatable. "DND" not only showcased Glaive’s distinctive style but also played a crucial role in establishing him as a significant new voice in the hyperpop genre.
"Cypress Grove", by Glaive, released in 2020, features tracks like "dnd" and "astrid," which are central to the EP's evocative and introspective atmosphere. "dnd" stands out with its hauntingly atmospheric production and deeply personal lyrics, capturing a sense of isolation and emotional vulnerability. The track's layered synths and delicate beats complement glaive's raw vocal delivery, drawing listeners into a reflective and contemplative space. Similarly, "astrid" contributes to the EP's mood with its ethereal sound and introspective themes, showcasing glaive's talent for blending poignant storytelling with immersive soundscapes. Together, these songs highlight glaive's unique ability to craft emotionally resonant music that deeply connects with his audience
"All Dogs Go to Heaven" by Glaive, released in 2020 is a compelling EP that showcases his distinctive blend of emotional vulnerability and innovative soundscapes. One of the standout tracks, "1984," highlights glaive’s introspective lyrical style and his ability to craft deeply resonant music. The EP also garnered attention with a visually striking video for "1984," produced by Lyrical Lemonade, which enhances the song’s emotive impact through its creative and visually engaging storytelling. Another notable track, "I Wanna Slam My Head Against the Wall," further exemplifies glaive's raw and unfiltered approach to songwriting, capturing a profound sense of frustration and introspection. Together, these elements make All Dogs Go to Heaven a notable project in glaive’s discography, reflecting his talent for merging poignant lyrics with evocative visuals and sounds.
"I care so much that I don't care at all" by Glaive, released in 2023 marks a significant moment in his career, showcasing his ability to blend raw emotion with innovative production. The album features the standout track "17250," which exemplifies glaive’s skill in crafting deeply personal and reflective lyrics. The song captures a sense of introspective longing and emotional depth, set against a backdrop of atmospheric beats and haunting melodies. Another notable track, "as if," further highlights glaive’s unique style, blending poignant lyrics with a captivating soundscape that explores themes of detachment and self-discovery. Together, these songs contribute to the album’s powerful narrative, making i care so much that i don't care at all a compelling and immersive debut that establishes glaive as a significant voice in contemporary music.
"A bit of a mad one" by Glaive, released in 2024 stands out for its unique fusion of introspective lyrics and innovative production techniques. The track "huh" exemplifies this blend perfectly, capturing a raw sense of emotional confusion and vulnerability. Its distinct sound, combined with glaive’s evocative vocal delivery, immerses listeners in a deeply personal and reflective space. Similarly, "living proof" serves as a compelling testament to glaive's skill in crafting engaging and meaningful music. The song’s vibrant beats and thoughtful lyrics create a powerful narrative that resonates with listeners, reflecting both personal growth and resilience. Together, these tracks highlight glaive’s ability to convey profound emotions while maintaining a fresh and captivating sound, making a bit of a mad one a significant and memorable entry in his discography. Together, these tracks underline glaive’s talent for conveying profound emotions while maintaining a fresh and captivating sound, solidifying a bit of a mad one as a standout in his discography. In conclusion, "A bit of a mad one" by Glaive, released in 2024 stands out for its unique fusion of introspective lyrics and innovative production techniques.
